"consumer behaviour" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt
Aineistot 1-12 / 12
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Consumer attitudes towards circular fashion : A cross-national study of young European consumers
(27.05.2021)
Pro gradu -tutkielmaViimeisen vuosikymmenen aikana huoli tuotannon ja kulutuksen vaikutuksista ekosysteemiin on kasvanut huomattavasti. Muotiteollisuus kuuluu maailman saastuttavimpiin teollisuudenaloihin, ja sitä on kritisoitu mm. ... -
CONSUMER BEHAVIOUR IN COLLABORATIVE CONSUMPTION: An empirical study regarding motivations and experiences in car sharing.
(2014)
Pro gradu - tutkielmaThis thesis tackles the issue of consumer behaviour within the collaborative economy. The aim of this study is to both clearly define the new collaborative economic phenomenon and depict consumer behaviour within this new ... -
Ethics in Data-Driven Marketing
(01.07.2020)
Pro gradu -tutkielmaIn today’s digitalized world, people leave trails of data about themselves when operating online. While marketers are eagerly utilizing this data for marketing insights, many consumers have a growing fear of their personal ... -
How the characteristics of an online shop affect the consumer satisfaction and loyalty of Finnish and Chinese consumers : Moomin online shop
(15.02.2023)
Pro gradu -tutkielmaThe growth of e-commerce has created a shift in the way people consume. Further, e-commerce has created opportunities for businesses to grow internationally. Previous research states that culture effects consumer behavior ... -
Is Green the New Black? : Identifying factors that influence green purchase behaviourin a cross-country comparison study
(31.12.2020)
Pro gradu -tutkielmaPromoting green consumer behaviour among societies can decrease the negative traits hu-mans leave on this earth. Through green consumer behaviour, policy-makers can minimize the negative impact of consumption on the ... -
Modifying sensory perceptions : Augmented reality in the marketing of meat substitutes
(21.04.2023)
Pro gradu -tutkielmaKuluttajien päivittäiset ruokaan liittyvät kulutusvalinnat vaikuttavat merkittävästi ympäristöön ja ilmastonmuutokseen. Lihankulutus ja sen vaikutukset ympäristölle sekä siihen liittyvät eettiset kysymykset ovat nousseet ... -
Sustainability and environmental management practices from consumer perspective
(28.02.2022)
Pro gradu -tutkielmaSustainability is something that cannot be avoided nowadays and discussions around it can be fierce. Companies are implementing different types of environmental managements systems to improve the sustainability of their ... -
The effects of COVID-19 on Finnish buying behavior towards foreign food products and traveling
(2021)
Pro gradu -tutkielmaKoronapandemia on ollut maailmanlaajuinen ongelma ja se on vaikuttanut myös kuluttajiin monin tavoin. Koska koronavirus levisi Suomeen ulkomailta ja Suomessakin esimerkiksi ihmisten liikkumista ja matkustamista on rajoitettu, ... -
The Impact of Country of Origin to Perceived Sustainability of a Fashion Item : Empirical research to Finnish consumers
(23.07.2022)
Pro gradu -tutkielmaSustainability has raised its importance and actions related to sustainability can be seen in both consumers and companies’ side. Consumers have become more aware of issues related to sustainability and thus are making ... -
The impact of eco labels on perceived sustainability : A study on coffee consumers in Finland and the Netherlands
(12 / 2022)
Pro gradu -tutkielmaBusinesses today are held accountable for their sustainability efforts and commitments. Sustainability has become a key component of businesses strategies both nationally and globally, due to consumers’ increased concerns ... -
The influence of cultural dimensions on consumer brand personality perception in Finland, Serbia and Vietnam
(30.11.2022)
Pro gradu -tutkielmaThe 21st century is the age of globalisation and deepened integration of nations. International trade is facilitated by easier transfer of money, goods, and ideas. This in turn encourages companies to expand internationally ... -
The use of influencer marketing agency in company’s internationalization
(16.09.2022)
Pro gradu -tutkielmaInfluencer marketing has become a trendy marketing method in recent years, Influencer marketing is relatively new phenomenon, and its potential hasn’t been measured yet. Thus, marketers have started to identify people with ...