Osuva on Vaasan yliopiston avoin julkaisuarkisto. Osuva sisältää Vaasan yliopiston omat julkaisut, opinnäytteet ja tieteellisten artikkeleiden rinnakkaistallenteet. Osuvaan sisältyy julkaisujen viitetietoja, tiivistelmiä ja kokotekstejä.
(Vaasan yliopisto, 14.02.2019)
MonografiaväitöskirjaDigitalization, technological development and globalization have changed the business world drastically over the last decade. Competition has become more and more intense and new competitors emerge on the markets faster ...
Organic is the new black : Sending and interpreting reputational signals in the context of organic food choices (Vaasan yliopisto, 12.02.2019)
ArtikkeliväitöskirjaConsumers typically self-report favoring organic food because of tastiness, healthiness, and ethical nature. However, it is possible that they are also favored due to other motives that are socially disapproved of and ...
articlePurpose – The purpose of this paper is to describe and analyse practices of a joint university library as a model of cooperation between universities. Design/methodology/approach – The paper is a descriptive case study ...
(Työelämän tutkimusyhdistys ry, 12 / 2018)
articleOrganisaatioita, erityisesti asiantuntijaorganisaatioita, muokataan ja uudistetaan vauhdilla. Yksiköitä yhdistetään ja jonkin ajan päästä hajautetaan. Tänä päivänä organisaation hajautus voi tapahtua useammankin kerran ...
(Filmiverkko ry, 12.10.2018)
articleThis article examines the taboo of shipping two fictional movie monsters, Pennywise the Dancing Clown and Babadook, and the way they turned into a celebrated power couple in social media. Shipping is a fan activity, in ...
Perceptions on the Importance of Forest Sector Innovations : Biofuels, Biomaterials, or Niche Products? (MDPI, 08.05.2018)
articleNew innovations are called for to renew the European forest sector into bioeconomy. However, little research exists on how the industry innovativeness is publicly perceived. Using data collected with an online questionnaire ...
Towards the establishment of renewable energy technologies' market : An assessment of public acceptance and use in Pakistan (AIP Publishing, 23.08.2018)
articleAdoption of renewable energy technologies is a complex and intricate process affected by a multitude of factors. The objective of this study is to examine the factors influencing consumers' intention to use renewable energy ...
articlePioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as ...
Social media engagement strategy : Investigation of marketing and R&D interfaces in manufacturing industry (Elsevier, 06.11.2017)
articleResearch shows that effective marketing and R&D interface is pivotal in a company's new product development performance and future competitiveness. The increased popularity of social media promised to enhance interaction, ...
articleTask equivocality could be a key impediment in offshore collaboration projects. Process modularity, or the extent to which offshore collaboration tasks can be decoupled and re-sequenced with little loss of functionality ...