Hae
Aineistot 1-1 / 1
Typologies of Manufacturer Identities in the Age of Smart Solutions
(Palgrave Macmillan, 2021-07-27)
- bookPart
This book chapter conceptualizes a manufacturer’s new identity in a digitally connected world as a socially constructed phenomenon. We acknowledge the possibility of ambiguity in corporate identity among manufacturers’ key ...