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Global OTC pharmaceutical packaging with a local touch
(Emerald, 2020-06-15)
- article
Purpose - The aim of this study is to explore the contextual influences of packaging design and its cues on respondents' preferences.
Design/methodology/approach - To explore the contextuality of packaging cues, a ...
Exploring consumers’ subjective shopping experiences in directly operated luxury brand stores
(Elsevier, 2020-11-01)
- article
Customers’ in-store shopping experiences are critical for luxury brand success. Research on the creation of experiential value in retailing finds clear differences in the cues contributing to delightful consumer experiences ...