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Interested in eating and drinking? How food affects travel satisfaction and the overall holiday experience
(Taylor & Francis, 2016-08-17)
- article
This study addresses the question of how an inherent interest in food affects consumers as travellers. This is done by focusing on food interest as an antecedent and uncovering the effects of such an interest on travel ...
Innovation and experiential knowledge in firm exports : applying the initial U-Model
(Elsevier, 2016-11-01)
- article
Focusing on firm export activity as an important field within international business, this study corroborates the importance of experiential knowledge as the initial Uppsala model predicts. The model builds on the belief ...
Understanding cross‐border mergers and acquisitions of African firms : the role of dynamic capabilities in enabling competitiveness amidst contextual constraints
(Elsevier, 2020-05-05)
- article
This article builds on existing international business literature that examines the drivers of cross‐border mergers and acquisitions (M&As) within emerging and developing economy contexts, theoretically exploring how dynamic ...
A destination's gastronomy as a means for holiday well-being
(Emerald, 2017-07-03)
- article
Purpose - To provide insights into holiday well-being, the purpose of this paper is to examine two inevitable traveller activities related to destinations’ gastronomy: pre-trip food information sourcing and the daily meals ...
Kuluttajien myymäläkäyttäytymiseen ja ruokavalintoihin vaikuttaminen moniaististen ärsykkeiden avulla
(2020-09-11)
Pro gradu -tutkielma
Pro gradu -tutkielma
Markkinointi perustuu aisteihin ja suurin osa ostopäätöksistä tehdään alitajuntaisesti aistien ohjaamina. Aistimarkkinoinnin on havaittu olevan tehokas keino vaikuttaa ihmisten käyttäytymiseen ja tavoitteiden saavuttamiseen ...
Kuluttaja-brändisuhteiden muodostaminen elintarvikebrändille ja brändin salaattiaterioille : Case Fresh Servant Oy Ab Hetki-brändi
(2020-05-12)
Pro gradu -tutkielma
Pro gradu -tutkielma
Asiakassuhteiden merkityksen ymmärtäminen ja niihin panostaminen on yrityksille yksi tehokkaimmista keinoista suojautua erilaisia riskejä ja kriisejä vastaan. Suhteiden merkityksen ymmärtäminen on saanut yritykset panostamaan ...
Smart city development with digital twin technology
(University of Maribor, 2020)
- conferenceObject
Growing urban areas are major consumers of natural resources, energy and raw materials. Understanding cities´ urban metabolism is salient when developing sustainable and resilient cities. This paper addresses concepts of ...
Cruise holidays - how on-board service quality affects passengers' behaviour
(Cognizant Communication Corporation, 2019-07-05)
- article
This study examines the relations ships between the perceived service quality and satisfaction on on-board spending and behavioral action, while it also explores differences in on-board spending. Survey data were collected ...
Destination foodscape : a stage for travelers' food experience
(Elsevier, 2019-04-01)
- article
This study elaborates on the foodscape construct and explores it within tourism. The study contributes to the literature by introducing destination foodscape and presenting a novel framework for understanding a destination's ...
Hear what I appreciate : activation of consumption motives for healthier food choices across different value segments
(Taylor & Francis, 2017-12-04)
- article
This study represents ‘nudging’ interventions aiming to promote healthier food choices by altering the environment where choices are made, without price incentives. The study focuses on the activation of a consumer’s ...