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Social entrepreneurship and value creation: Marketing perspective. Case study in European context.
(2017)
Pro gradu - tutkielmaThe objective of the thesis was to examine how the means of marketing can support value creation in and contribute to reaching the social objectives in the context of European social entrepreneurship. The phenomenon, ... -
Social innovation across non-profit organisations : analytical hierarchical approach
(Inderscience, 29.09.2022)
articleThis work aims to assess social innovation across non-profit organisations of the United Arab Emirates. This work aims to assess social innovation across non-profit organisations of the United Arab Emirates by exploring ... -
Social media and crisis communication: A case study on Germanwings' and Lufthansa's use of social media in crisis communication
(2015)
Pro gradu - tutkielmaSocial media has become an integral part of communication, both among the public and organisations. Traditional theories on crisis communication are challenged by the emergence of social media and the active participation ... -
Social media and international business : views and conceptual framing
(Emerald, 01.11.2022)
articlePurpose The objective of this paper is to increase understanding of social media in international business context. To this end, the authors make an attempt to integrate the existing, still somewhat limited views in a ... -
Social media engagement strategy : Investigation of marketing and R&D interfaces in manufacturing industry
(Elsevier, 06.11.2017)
articleResearch shows that effective marketing and R&D interface is pivotal in a company's new product development performance and future competitiveness. The increased popularity of social media promised to enhance interaction, ... -
Social Media in Education: A Case Study Regarding Higher Education Students’ Viewpoints
(Springer, 27.01.2022)
articleThe digital prevalence on everyday life caused by the coronavirus pandemic (COVID-19) has drastically impacted the whole world. The educational domain was no exception and has been affected by this rapid shift to online ... -
Social media in marketing research : Theoretical bases, methodological aspects, and thematic focus
(Wiley, 08.11.2022)
articleThe widespread use of social media as a marketing tool during the last decade has been responsible for attracting a significant volume of academic research, which, however, can be described as highly fragmented to yield ... -
Social Media Influencers: The credibility of the commercial collaborations on Instagram: A comparative study of micro-influencers and macro-influencers
(30.08.2021)
Pro gradu -tutkielmaTämä tutkimus käsittelee sosiaalisen median vaikuttajia ja heidän julkaisujensa luotetta-vuutta Instagramissa. Sosiaalisen median vaikuttajalla tarkoitetaan henkilöä, joka on kerryt-tänyt omalle sosiaalisen median tililleen ... -
Social Media Marketing in Small Businesses Case: Social Media Marketing Approaches of a small company in Netherlands.
(2012)
Pro gradu - tutkielmaThe main aims of this study are to understand what called social media, social media marketing and how small businesses nowadays are doing with this. This research is going to discover social media marketing (objectives, ... -
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
(Springer, 10.06.2020)
articleAlthough social media use is gaining increasing importance as a component of firms’ portfolio of strategies, scant research has systematically consolidated and extended knowledge on social media marketing strategies (SMMSs). ... -
Social media marketing strategy adaptation into Chinese market. : Perspective of Finnish companies.
(31.10.2019)
Pro gradu -tutkielmaBy being one of the fastest growing economies China have allured Finnish companies to operate in China. Chinese market is different in many aspects, especially with their social media environment. Social media marketing ... -
Social Media Recruitment : How to target young professionals of the generation Z
(2022)
Pro gradu -tutkielmaSosiaalisen median hyödyntäminen osana e-rekrytointia kasvaa jatkuvasti. Ihmiset viettävät ai- kaa sosiaalisessa mediassa päivittäin. Pelkästään perinteisten rekrytointikanavien hyödyntämi- nen osana yrityksen ... -
Social Media Usage and Entrepreneurial Opportunity Recognition Among Internationalising SMEs
(Emerald, 28.06.2023)
bookPartThe study explores the decision-making logics driving the usage of social media among internationalising small and medium-sized enterprises (SMEs), and how it supports entrepreneurial opportunity recognition. The author ... -
SOCIAL MEDIA USERS AND THE IMPACT OF SOCIAL MEDIA ON CONSUMER PURCHASE DECISION PROCESS
(2013)
Pro gradu - tutkielmaSocial Media has influenced peoples’ lives in many ways. It enables interaction between people and has changed the media landscape from traditional one-way media to two-way interactive media. Social media is international ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Social norms in the corporate debt market: European Evidence
(2019)
Pro gradu - tutkielmaThe purpose of this thesis is to study the relationship between corporate social responsibil-ity and the cost of debt and to investigate if social norms play a role in the corporate debt market. This is done by researching ... -
Socially Responsible Investing : Profitability of socially responsible funds during different market conditions Evidence from European stock markets
(11.05.2022)
Pro gradu -tutkielmaVastuullisen sijoittamisen suosio on kasvanut merkittävästi sijoittajien ja tutkijoiden keskuudessa. Vuosikymmenten ajan akateemisessa kirjallisuudessa on tutkittu vastuullista sijoittamista eri konteksteissa, luoden ... -
SOCIALLY RESPONSIBLE INVESTING DURING DOWNTURNS - Evidence from the U.S. and European markets 2000-2011
(2014)
Pro gradu - tutkielmaSocially responsible investing has become more mainstream during the last decade and this trend can be predicted to continue. The growth of Socially Responsible Investing (SRI) has been extremely rapid during recent years. ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Socially Responsible Investing During Market Uncertainty
(2016)
Pro gradu - tutkielmaThe popularity of socially responsible investing (SRI) has grown essentially during the past two years, which can be defined as an investment style that takes into account social, environmental and corporate governance ...Kokoteksti luettavissa vain Tritonian asiakaskoneilla. -
Socio-economic and technological new normal in supply chain management : lessons from COVID-19 pandemic
(Emerald, 2022)
articlePurpose This paper explores the new normal activities and strategic responses of the service industry towards the challenges created by the coronavirus disease 2019 (COVID-19) outbreak and other constructs and validates ... -
Socio-emotional Wealth Preservation and Alliance Success in Family Firms : The Role of Political Instability and Alliance Management Capability
(Wiley, 22.06.2022)
articleSocio-emotional wealth preservation (SEW-P) can create a dilemma for family firms when seeking to establish strategic alliance: how to manage the need to establish strategic alliances aimed at obtaining complementary ...