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AN EXPLORATORY OF CUSTOMER INTELLIGENCE PROCESS IN MULTINATIONAL ENTERPRISE CASE STUDIES
(2019-11-01)
Pro gradu -tutkielma
Opinnäytetyö kokotekstinä PDF-muodossa.
Pro gradu -tutkielma
Opinnäytetyö kokotekstinä PDF-muodossa.
Although customer intelligence (CI) has been greatly explored in multiple angles, the topics were mainly concerned with its associated benefits with market performance. CI practices are primarily studied from firms with ...