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CORPORATE BRAND MANAGEMENT IN THE CONTEXT OF SMEs
(2017)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This study seeks to better understand corporate branding in the context of SMEs (small and medium sized enterprises) and examines different concepts related to this topic. Even though corporate branding in the context of ...