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The challenges of MNC employer branding in emerging markets: A case study from Hungary and China
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The study examines what kind of issues affect the development of an employer brand when establishing a new site in emerging markets and how MNCs overcome the challenges related to the development of the employer brand. ...