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Online brand identity management - a case study
(2008)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
The thesis discusses brand identity management challenges posed to organisations. The standpoint is the resource-based view of strategic management.
The research problem studied was the support of an online brand identity ...