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“Unhealthy = Tasty”: How Does It Affect Consumers’ (Un)Healthy Food Expectations?
(MDPI, 2022-10-09)
- article
Consumers having a strong unhealthy = tasty (UT) belief are less likely to choose healthy food even though they recognize its health benefits, because they assume healthy food to be unpalatable. The aim of this study was ...
Simple ways to improve nutrient content and health profile in different types of foodservice products
(Taylor & Francis, 2023-12-30)
- article
This study shows how two foodservice products, French fries with sausage (representing vice food) and vegetable and lentil soup (representing virtue food), can be reformulated to meet the nutritional recommendations without ...