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Facts tell, but stories sell : The power of storytelling in influencing human behavior toward big data analytics and smart services

Boldosova, Valeria (Vaasan yliopisto, 30.11.2021)
Artikkeliväitöskirja

With the increasing importance of big data and rapid digitalization across industries, companies have been forced to transform how they operate to become more efficient and competitive in the market. However, integrating ...