Micromobilization through live streaming : the Elin Ersson case

annif.suggestionssocial media|opinions|media|attitudes|effects (results)|interaction|communication|social support|Internet|influencingen
annif.suggestions.linkshttp://www.yso.fi/onto/yso/p20774|http://www.yso.fi/onto/yso/p8418|http://www.yso.fi/onto/yso/p2445|http://www.yso.fi/onto/yso/p5619|http://www.yso.fi/onto/yso/p795|http://www.yso.fi/onto/yso/p10591|http://www.yso.fi/onto/yso/p36|http://www.yso.fi/onto/yso/p8997|http://www.yso.fi/onto/yso/p20405|http://www.yso.fi/onto/yso/p1657en
dc.contributor.authorKhattab, Mona
dc.contributor.departmentfi=Ei tutkimusalustaa|en=No platform|-
dc.contributor.facultyfi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication|-
dc.contributor.organizationfi=Vaasan yliopisto|en=University of Vaasa|
dc.date.accessioned2020-03-12T10:59:47Z
dc.date.accessioned2025-06-25T12:34:23Z
dc.date.available2020-03-12T10:59:47Z
dc.date.issued2020-03-06
dc.description.abstractLive streaming is a media innovation that enables individuals to communicate with thousands of social media users instantly. This article explores how live streaming is used to support micromobilization in the context of social activism. It focuses on the case of live streaming from an airplane by the Swedish activist Elin Ersson. This live stream aimed to prevent the deportation of an Afghani asylum-seeker from Sweden. A qualitative content analysis of both the live streamed video and the viewers’ responses is undertaken. Two typologies for Social Behavior in live streamed micromobilization are developed, namely Digital Support Behavior (DSB) and Digital Rejection Behavior (DRB). Analyzing the content of the live stream and the viewers responses according to these typologies reveals that live streaming can support individualized micromobilization.-
dc.description.reviewstatusfi=vertaisarvioitu|en=peerReviewed|-
dc.format.bitstreamtrue
dc.format.contentfi=kokoteksti|en=fulltext|-
dc.format.extent13-
dc.format.pagerange50-62-
dc.identifier.olddbid11646
dc.identifier.oldhandle10024/10660
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/484
dc.identifier.urnURN:NBN:fi-fe202003128105-
dc.language.isoeng-
dc.publisherUniversity of Oslo, Centre for Research on Media Innovations-
dc.relation.doihttps://doi.org/10.5617/jomi.7833-
dc.relation.ispartofjournalThe journal of media innovations-
dc.relation.issn1894-5562-
dc.relation.issue1-
dc.relation.urlhttps://doi.org/10.5617/jomi.7833-
dc.relation.volume6-
dc.rightsCC BY 4.0-
dc.source.identifierhttps://osuva.uwasa.fi/handle/10024/10660
dc.subjectlive streaming-
dc.subjectmicromobilization-
dc.subjectdigital support behavior (DSB)-
dc.subjectdigital rejection behavior (DRB)-
dc.subjectsocial network sites (SNS)-
dc.subjectFacebook-
dc.subject.disciplinefi=Viestintätieteet|en=Communication Studies|-
dc.subject.ysosocial media-
dc.subject.ysoopinions-
dc.subject.ysomedia-
dc.subject.ysoattitudes-
dc.subject.ysoeffects (results)-
dc.subject.ysointeraction-
dc.subject.ysocommunication-
dc.subject.ysosocial support-
dc.subject.ysoInternet-
dc.subject.ysoinfluencing-
dc.titleMicromobilization through live streaming : the Elin Ersson case-
dc.type.okmfi=A2 Katsausartikkeli tieteellisessä aikakauslehdessä|en=A2 Peer-reviewed review article|sv=A2 Översiktsartikel i en vetenskaplig tidskrift|-
dc.type.publicationarticle-
dc.type.versionpublishedVersion-

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