Geek Cuisine: Extending the Narrative of a Junk Food Gamer

annif.suggestionsvideo games|food|consumption|narration|food habits|food culture|popular culture|playing (games and sports)|culture|computer games|enen
annif.suggestions.linkshttp://www.yso.fi/onto/yso/p17281|http://www.yso.fi/onto/yso/p3670|http://www.yso.fi/onto/yso/p8574|http://www.yso.fi/onto/yso/p6895|http://www.yso.fi/onto/yso/p5527|http://www.yso.fi/onto/yso/p5529|http://www.yso.fi/onto/yso/p6|http://www.yso.fi/onto/yso/p14483|http://www.yso.fi/onto/yso/p372|http://www.yso.fi/onto/yso/p3453en
dc.contributor.authorJoelsson, Tapani N.
dc.contributor.authorSyrjälä, Henna
dc.contributor.authorLuomala, Harri
dc.contributor.authorMäkilä, Tuomas
dc.contributor.departmentfi=Ei tutkimusalustaa|en=No platform|-
dc.contributor.facultyfi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication|-
dc.contributor.orcidhttps://orcid.org/0000-0002-1076-1108-
dc.contributor.orcidhttps://orcid.org/0000-0002-9708-994X-
dc.contributor.organizationfi=Vaasan yliopisto|en=University of Vaasa|
dc.date.accessioned2023-03-07T14:14:57Z
dc.date.accessioned2025-06-25T12:34:41Z
dc.date.available2023-03-07T14:14:57Z
dc.date.issued2023-01-10
dc.description.abstractIn this article, we argue that the pervading hegemonic narrative on gamers’ eating culture emphasizing hedonistic and fast foods is a one-sided storyline that highlights a potentially harmful gamer stereotype. To that end, we reveal the variety of gamers’ food consumption and broaden the narrative depicting the relationship between gamers and eating. Our literature review shows the dominance of the Junk Food Gamer narrative in extant research. However, by using a social constructionist narrative approach to analyze ethnographic observations and interviews, we show the emergence of an alternative, yet interrelated narrative: the Home Food Gamer. In addition, we utilize the idea of the Rubik's Cube to illustrate the actualization of multifaceted and contextually-bound gamer narratives that enable expanding the prevailing understanding of geek cuisine by shedding light on the variety of gamers’ food consumption. In this way, we participate in the ongoing discussion to unravel stereotypical assumptions about gamer culture.-
dc.description.notification© The Author(s) 2023. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).-
dc.description.reviewstatusfi=vertaisarvioitu|en=peerReviewed|-
dc.format.bitstreamtrue
dc.format.contentfi=kokoteksti|en=fulltext|-
dc.format.extent24-
dc.identifier.olddbid17869
dc.identifier.oldhandle10024/15322
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/496
dc.identifier.urnURN:NBN:fi-fe2023030730521-
dc.language.isoeng-
dc.publisherSAGE Publications-
dc.relation.doi10.1177/15554120221150348-
dc.relation.funderEuropean Regional Development Fund-
dc.relation.funderTekes - the Finnish Funding Agency for Technology and Innovation-
dc.relation.funderFoundation for Economic Education-
dc.relation.funderFinnish Cultural Foundation, Middle-Ostrobothnia Foundation-
dc.relation.ispartofjournalGames and Culture-
dc.relation.issn1555-4139-
dc.relation.issn1555-4120-
dc.relation.urlhttps://doi.org/10.1177/15554120221150348-
dc.rightsCC BY 4.0-
dc.source.identifierWOS:000911881400001-
dc.source.identifierScopus:85146502629-
dc.source.identifierhttps://osuva.uwasa.fi/handle/10024/15322
dc.subjectgamers-
dc.subjectstereotype-
dc.subjectLAN party-
dc.subjectnarrative approach-
dc.subject.disciplinefi=Markkinointi|en=Marketing|-
dc.subject.ysofood-
dc.titleGeek Cuisine: Extending the Narrative of a Junk Food Gamer-
dc.type.okmfi=A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä|en=A1 Peer-reviewed original journal article|sv=A1 Originalartikel i en vetenskaplig tidskrift|-
dc.type.publicationarticle-
dc.type.versionpublishedVersion-

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