Cultural Diversity, Strategic Alliance Configurations, and Ecological Innovations of MNEs

© 2020 Palgrave Macmillan. This is a post-peer-review, pre-copyedit version of a chapter published in a book “Non-market Strategies in International Business : How MNEs capture value through their political, social and environmental strategies”. The final authenticated version is available online at: http://dx.doi.org/10.1007/978-3-030-35074-1_10.