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Markkinointiesite suostuttelun välineenä kansainvälisissä yrityskaupoissa
(VAKKI ry, 2021-12-21)
- article
This article examines how shareholders opinions and actions are influenced in takeover bids through convincing and persuasive rhetoric. The focus of this article is on arguments and other rhetorical features used to make ...
Yritysten joukkorahoituskutsut genrehybrideinä koronapandemian ja Ukrainan sodan aikana
(VAKKI ry, 2023-12-21)
- article
Crowdfunding campaigns are a form of digital fundraising in which anyone can participate as a supporter (backer). The central genre of crowdfunding is campaign call, that is, a fundraising-oriented pitch published on a ...