OSUVA - Selaus asiasanan "manufacturing performance" mukaan - Osuva

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The Role of Big Data Analytics in Manufacturing Agility and Performance : Moderation-Mediation Analysis of Organizational Creativity and of the Involvement of Customers as Data Analysts

Awan, Usama; Bhatti, Sabeen Hussain; Shamim, Saqib; Khan, Zaheer; Akhtar, Pervaiz; Balta, Maria Elisavet (Wiley, 11.10.2021)
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The involvement of customers as data analysts enables firms to gain valuable insights and create value from big data. We provide a theoretical explanation, drawn from the resource-based view, for the influence of the ...