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Mechanisms of cognitive trust development in artificial intelligence among front line employees : An empirical examination from a developing economy

Shamim, Saqib; Yang, Yumei; Ul Zia, Najam; Khan, Zaheer; Shariq, Syed Muhammad (Elsevier, 13.07.2023)
article

Drawing upon insights from the trust literature, we conducted two empirical surveys with the front-line employees of firms in Pakistan investigating the factors influencing cognitive trust in artificial intelligence (AI). ...