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CASE STUDY OF INDUSTRIAL SERVITIZATION AS AN ORGANIZATION DEVELOPMENT PROCESS DIMENSIONS OF INDUSTRIAL SERVITIZATION – DISCOURSE ANALYSIS ON ANNUAL REPORTS
(2013)
Pro gradu - tutkielma
Pro gradu - tutkielma
This study examines how the transitioning process towards a more service-oriented logic has been carried out in four publicly-listed manufacturing companies based on their annual reporting; Kone, KoneCranes, Metso and ...