"Consumer behavior" - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt

Aineistot 1-3 / 3

    • Barriers of the second-hand consumption: Consumer attitude, behavior and the green gap 

      Merkulova, Elana (2019)
      Pro gradu - tutkielma 
      Environmentalism is a trending subject that causes a growing interest worldwide. However, the number of people engaging in any environmentally-friendly activities is not equivalent to the amount of discussions about them. ...

    • Gender and Culture Effect in Fashion Luxury Goods Consumption 

      Istrefi, Besa (2016)
      Pro gradu - tutkielma 
      Earlier studies have indicated that gender have an effect on the motivators to purchase fashion luxury goods. It was stated that women and men have different intentions when purchasing these kind of goods. Moreover, earlier ...

    • International Marketing 

      Kimani, Esther (2010)
      Pro gradu - tutkielma 
      The main aim of the study is to explore the consumer perspective of standardized versus localized international advertisements using a cross cultural comparison between Finland and Kenya. In order to achieve the purpose ...