"Brazilian Customers." - Selaus asiasanan mukaanPro gradu -tutkielmat ja diplomityöt
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THE RELEVANCE OF COUNTRY-OF-ORIGIN EFFECTS ON PERCEIVED QUALITY OF GLOBAL BRANDED PRODUCTS: a study with young Brazilian customers
(2013)
Pro gradu - tutkielmaGlobalization and complex competitive environments has led companies to establish manufacture units in developing countries. Previous studies suggest that products manufactured in developed countries have a more positive ...