Examining the effects of a coopetitive mindset on SME performance : The moderating role of growth

Elsevier
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Osuva_Rajala_Tidström_2022.pdf - Lopullinen julkaistu versio - 503.87 KB

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© 2022 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
The connection between coopetition and performance is increasingly attracting attention. Existing research focus on firm-level, whereas there is a call for research on individual aspects of coopetition, such as a coopetitive mindset. To narrow that research gap, we investigate the moderating role of growth aspirations on the relationship between a coopetitive mindset and SME performance. We test our hypotheses on a sample of 273 SMEs. The results of our empirical study demonstrate that the relationship between a coopetitive mindset and SME performance is not direct but is instead moderated by growth aspirations. The results demonstrate that in the presence of high growth aspirations, a coopetitive mindset reduces performance in SMEs, while if growth aspirations are low, a coopetitive mindset improves performance. The results of the study contribute to coopetition literature by focusing on the individual level and by demonstrating that the effect of a coopetitive mindset on SME performance differs based on the relevant growth aspirations.

Emojulkaisu

ISBN

ISSN

1873-2062
0019-8501

Aihealue

Kausijulkaisu

Industrial Marketing Management|105

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