The Impact of Green Supply Chain on Organizational Performance

This paper explores how Green Supply Chain Management (GSCM) practices affect organizational performance in Bangladeshi garment industry. Based on Natural Resource Based View, Institutional Theory and Diffusion of Innovation, the study explores how environmental initiatives function in contexts and produce environmental, operational and economic benefits. The qualitative multiple case design was based on the four semi structured interviews between two garment manufacturers, and three in each category, with different ownership and sustainability maturity. As discussed, there are two directions with dominant patterns that emerge: the capability driven model, where internal systems and eco design drive efficient and cost-savings; the buyer driven model, where institutional pressures and collaborative programs foster compliance and reputation. This study demonstrated that environmental and operational improvements help the connection between the GSCM performance relationship and modifyrators such as digital enablement, strategic fit and buyer support for increased results. This research provides mechanisms-based explanations from an emerging economies perspective and leadership for aligning sustainability with competitive strategy to be included in the literature of GSCM. Overall, the findings are that green practices can provide long-term value as embedded in core operations and supported by institutional collaboration.