What we can find out from CEO letters?

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dc.contributor.authorVettenranta, Krista
dc.contributor.facultyfi=Kauppatieteellinen tiedekunta|en=Faculty of Business Studies|
dc.contributor.organizationVaasan yliopisto
dc.date.accessioned2017-03-22
dc.date.accessioned2018-04-30T13:51:04Z
dc.date.accessioned2025-06-25T16:22:06Z
dc.date.available2017-04-26
dc.date.available2018-04-30T13:51:04Z
dc.date.issued2017
dc.description.abstractThis study examines the question of what kind of information we can find out from CEO letters. This study makes analogy between annual and sustainability reports. The data identify by a variety of criteria for example are the companies reporting in accordance with the Global Reporting Initiative –guideline or not and the age of CEOs. The data of this study includes CEO letters which have published in annual and sustainability reports. Data includes reports from 30 Finnish companies which are operating in three sectors, financial services, forest and paper products and energy. The data is from the years 2006 - 2015 as a longitudinal perspective. The results shows as sentiment analysis focus on the use of natural language processing. The analysis shows that the rhetoric used in CEO letters can change because of many reasons. This study analyses the reasons why the rhetoric used in CEO letters can change over the years. In addition, the difference between the sectors analyze with the t-test shows statistical significant difference between two sectors.
dc.description.notificationfi=Opinnäytetyö kokotekstinä PDF-muodossa.|en=Thesis fulltext in PDF format.|sv=Lärdomsprov tillgängligt som fulltext i PDF-format|
dc.format.bitstreamtrue
dc.format.extent90
dc.identifier.olddbid6439
dc.identifier.oldhandle10024/6391
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/9174
dc.language.isoeng
dc.rightsCC BY-NC-ND 4.0
dc.source.identifierhttps://osuva.uwasa.fi/handle/10024/6391
dc.subjectsustainability reporting
dc.subjectsentiment analysis
dc.subjectCEO letters
dc.subject.degreeprogrammefi=Laskentatoimen ja tilintarkastuksen maisteriohjelma|en=Master's Programme in Accounting and Auditing|
dc.subject.studyfi=Laskentatoimi ja rahoitus|en=Accounting and Finance|
dc.titleWhat we can find out from CEO letters?
dc.type.ontasotfi=Pro gradu - tutkielma |en=Master's thesis|sv=Pro gradu -avhandling|

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