Why and how to compete through sustainability : a review and outline of trends influencing firm and network-level transformation

Abstract

This article reviews and discusses how to compete with sustainability by reviewing the literature about sustainability, business models, innovation, and networks. It is an introduction to the special issue on “innovative inter-organizational networks and sustainable economy: current trends and future opportunities” and a call for more research where we examine and outline ideas for how the new and rapidly spreading trends of digitalization, the circular economy, and servitization are force firms to develop new types of competitive advantages. We elaborate upon the transformation needs at firm-level capabilities and business models, as well as network-level changes through the formation of new ecosystems and new ways of engaging in co-creation with partners. These firm and network level transformation discussions are complimented with specific list potential areas for future academic research.