Non-market strategies and building digital trust in sharing economy platforms

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annif.suggestionstrust|enterprises|sharing economy|business|platform economy|cooperation (general)|business life|business operations|strategies|corporate strategies|enen
annif.suggestions.linkshttp://www.yso.fi/onto/yso/p1725|http://www.yso.fi/onto/yso/p3128|http://www.yso.fi/onto/yso/p27424|http://www.yso.fi/onto/yso/p2439|http://www.yso.fi/onto/yso/p38290|http://www.yso.fi/onto/yso/p6334|http://www.yso.fi/onto/yso/p2438|http://www.yso.fi/onto/yso/p1181|http://www.yso.fi/onto/yso/p4632|http://www.yso.fi/onto/yso/p5156en
dc.contributor.authorKo, Guihan
dc.contributor.authorAmankwah-Amoah, Joseph
dc.contributor.authorAppiah, Gloria
dc.contributor.authorLarimo, Jorma
dc.contributor.departmentDigital Economy-
dc.contributor.facultyfi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication|-
dc.contributor.orcidhttps://orcid.org/0000-0002-8112-1853-
dc.contributor.organizationfi=Vaasan yliopisto|en=University of Vaasa|
dc.date.accessioned2022-01-24T08:32:36Z
dc.date.accessioned2025-06-25T13:20:51Z
dc.date.available2023-11-18T23:00:07Z
dc.date.issued2021-11-18
dc.description.abstractAlthough research on non-market strategies and the sharing economy (SE) have grown exponentially, there remains limited insight on how actors in the sharing economy ecosystem engage in non-market activities to achieve their goals. In this paper, we develop and present digital trust building as a crucial building block of a successful sharing economy ecosystem. We develop a conceptual framework to highlight the non-market strategies that sharing economy platform providers (SEPPs) cultivate and leverage in order to build trust for enhanced performance among stakeholders.-
dc.description.notification©2021 Elsevier. This manuscript version is made available under the Creative Commons Attribution–NonCommercial–NoDerivatives 4.0 International (CC BY–NC–ND 4.0) license, https://creativecommons.org/licenses/by-nc-nd/4.0/-
dc.description.reviewstatusfi=vertaisarvioitu|en=peerReviewed|-
dc.embargo.lift2023-11-18
dc.embargo.terms2023-11-18
dc.format.bitstreamtrue
dc.format.contentfi=kokoteksti|en=fulltext|-
dc.identifier.olddbid15393
dc.identifier.oldhandle10024/13457
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/1967
dc.identifier.urnURN:NBN:fi-fe202201249881-
dc.language.isoeng-
dc.publisherElsevier-
dc.relation.doi10.1016/j.intman.2021.100909-
dc.relation.ispartofjournalJournal of International Management-
dc.relation.issn1873-0620-
dc.relation.issn1075-4253-
dc.relation.urlhttps://doi.org/10.1016/j.intman.2021.100909-
dc.rightsCC BY-NC-ND 4.0-
dc.source.identifierScopus: 85120380714-
dc.source.identifierhttps://osuva.uwasa.fi/handle/10024/13457
dc.subjectdigital technology-
dc.subjectdigital trust-
dc.subject.disciplinefi=Markkinointi|en=Marketing|-
dc.subject.ysotrust-
dc.subject.ysosharing economy-
dc.titleNon-market strategies and building digital trust in sharing economy platforms-
dc.type.okmfi=A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä|en=A1 Peer-reviewed original journal article|sv=A1 Originalartikel i en vetenskaplig tidskrift|-
dc.type.publicationarticle-
dc.type.versionacceptedVersion-

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