How is Artificial Intelligence redefining modern international marketing?

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annif.suggestionsartificial intelligence|marketing|brands|branding|machine learning|social media|corporate strategies|customers|international market|customer relationship management|enen
annif.suggestions.linkshttp://www.yso.fi/onto/yso/p2616|http://www.yso.fi/onto/yso/p5878|http://www.yso.fi/onto/yso/p23851|http://www.yso.fi/onto/yso/p25981|http://www.yso.fi/onto/yso/p21846|http://www.yso.fi/onto/yso/p20774|http://www.yso.fi/onto/yso/p5156|http://www.yso.fi/onto/yso/p3294|http://www.yso.fi/onto/yso/p9857|http://www.yso.fi/onto/yso/p8530en
dc.contributor.authorGrzelska, Dagmara Renata
dc.contributor.facultyfi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication|-
dc.contributor.organizationfi=Vaasan yliopisto|en=University of Vaasa|
dc.date.accessioned2021-06-02T09:14:32Z
dc.date.accessioned2025-06-25T16:47:48Z
dc.date.available2021-06-02T09:14:32Z
dc.date.issued2021-04-30
dc.description.abstractDue to the advancement of Artificial Intelligence and its development in the International Marketing area, specialists have now the tools to completely redefine the current understanding of branding, marketing, advertising. This paper concentrates on introducing the reader to the available AI-based tools for marketing purposes and provides an insight on how the presented solutions contribute to the modern marketing worldwide. Additionally the paper presents theoretical insights on how to effectively manage highly innovative products such as Marketing AI and how to implement them in the International Marketing strategies of corporate market agents. The theoretical part is supported with an empirical study based on two semi-structured interviews with the representatives of companies offering Marketing AI products for international corporate clients.-
dc.format.bitstreamtrue
dc.format.contentfi=kokoteksti|en=fulltext|-
dc.format.extent68-
dc.identifier.olddbid14296
dc.identifier.oldhandle10024/12767
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/10166
dc.identifier.urnURN:NBN:fi-fe2021043028283-
dc.language.isoeng-
dc.rightsCC BY 4.0-
dc.source.identifierhttps://osuva.uwasa.fi/handle/10024/12767
dc.subject.degreeprogrammeMaster's Degree Programme in International Business-
dc.subject.disciplinefi=Kansainvälinen liiketoiminta|en=International Business|-
dc.subject.ysoartificial intelligence-
dc.subject.ysomarketing-
dc.subject.ysomachine learning-
dc.subject.ysosocial media-
dc.subject.ysocorporate strategies-
dc.subject.ysointernational market-
dc.subject.ysocustomer relationship management-
dc.titleHow is Artificial Intelligence redefining modern international marketing?-
dc.type.ontasotfi=Pro gradu -tutkielma|en=Master's thesis|sv=Pro gradu -avhandling|-

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How is Artificial Intelligence redefining modern international marketing?
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