Factors Influencing Intention Towards Second-Hand Purchasing Decisions of a Consumer In Finland

Abstract

The main purpose of this study is to identify the key factors influencing consumers' purchasing behaviour towards second-hand products in Finland. For this, six dependent variables were combined from the Theory of Planned Behaviour, Value-Belief-Norm Theory, and Self-Perception Theory (attitude, subjective norm, perceived behavioural control, perceived moral obligation, environmental concern, and economic motivation). An online survey was conducted for one week to gather sufficient data for this study. The data analysis was conducted using the statistical software SPSS (version 30). Cronbach alpha test was done to test the reliability, validity was tested by conducting a convergent validity test, and a multiple linear regression analysis was conducted to test the proposed hypothesis and to examine the findings. The findings showed that attitude, subjective norm, and economic motivation are the major factors that influence the purchase intention towards the second-hand products in Finland. The result concludes that perceived behavioural control, environmental concern, and perceived moral obligation do not directly affect the purchase intention towards the second-hand products. However, this conclusion is completely based on the context of second-hand purchase behaviour in Finland.