Digital Innovation and Supply Chain Information Management: Implications of Diffusion of Innovation Theory

Abstract

With the advancement of digital technology, innovation has taken the place of automated processes and practices, which leads enterprises to achieve competitive advantage over each other. This dissertation aims to investigate the impact of digital innovation in supply chain information management in companies operating in European countries. This study used 31 European countries as sample for one point in time, 2023. Eurostat database was used to collect the data of digital innovation and supply chain management information. Then the hypothesis was tested by performing OLS regression and further heteroskedasticity test was conducted to validate the result. The findings suggest that the more the enterprises use any type of business software, the more frequently they use electronic form to share their supply chain information with the customers and suppliers. This research provides insights about how digital innovation can be useful to enterprises in achieving its goals. Especially, the enterprises can bring new digital tools or innovations in their business processes, face future challenges, and create capabilities to the enterprises to achieve best supply chain performance. Enterprises need to change their approaches and adopt new ways to get the utmost benefits of their resources. This is the first research contributing towards digital innovation and supply chain information management by examining how adoption of digital technologies can lead to digital information sharing by the enterprises. The study and model increase the insight on digital innovation as a strategic resource for enterprises to improve the performance and productivity of the enterprises.