Digital technology as a source of creative organizational resource and service delivery : Building a climate for organizational creativity with deliberative democracy

Abstract

Article suggests that deliberative democracy enables creative climate for organizational development connecting organizational creativity and digitalization together. Deliberative democracy processes deliver a solution for organizations to benefit digital transformation in creative ways. Three factors of digitalization, organizational creativity and deliberative democracy have different roles in the equation but when connected they create a functional opportunity for the use of digital possibilities.Developing digital era provides endless opportunities and advantages for people and organizations but along changing times comes also challenges and unexpected consequences. Rapidly developing digital technology is leading the way in connectivity, interaction and opening novel ways to offer services and design products. Along digitalization peoples needs and demands are following the path of developing digital solutions. In these changing times, organizations are confronting a new era where technology is showing the way of new organization culture with the characters of transparency, participation and immediate responsiveness. Success requires the need for keeping up with the pace of digital development and foreseeing future possibilities and anticipating coming consequences. Creativity functions as a partner with digital technology enabling new discoveries from digital sources. Organizational creativity applies divergent and diverse approaches for the development of unique, novel and useful solutions for the greater performance of organizational operations. This article identifies deliberative democracy as potential option for creative development processes. Article concludes by recognizing the interconnectedness between considered concepts.