Transformative African Consumer Arts-Based Research: A Path to a Better World
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Huom! Tiedosto avautuu julkiseksi: 27.07.2027
Elliot, E. A., Chow, A. M., Overby, L. Y., Downey, H., Cavazos, C., & von Koskull, C. (2026). Transformative African Consumer Arts-Based Research. In A. Gbadamosi, C. Blankson, & S. P. Sigué (Eds.), Contemporary Marketing Practices in Africa, Volume 2: Ethical and Sustainability Perspectives, (pp. 195-225). Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan. https://doi.org/10.1007/978-3-032-27134-1_10
© 2026 Palgrave Macmillan. This is an Accepted Manuscript version of the following work: Elliot, E. A., Chow, A. M., Overby, L. Y., Downey, H., Cavazos, C., & von Koskull, C., Transformative African Consumer Arts-Based Research, 2026, Palgrave Macmillan. This version of the manuscript has been accepted for publication, after final editorial and peer review (where applicable) is complete, but is not the Version of Record and does not reflect post-acceptance improvements (such as copyediting or typesetting), or any corrections. The final authenticated version is available online at: https://doi.org/10.1007/978-3-032-27134-1. Use of this Accepted Manuscript version is subject to the publisher’s Accepted Manuscript terms of use: https://www.springernature.com/gp/open-research/policies/accepted-manuscript-terms
Lataukset21
Pysyvä osoite
Kuvaus
Our chapter contributes theoretically to the role of Marketing in Race discrimination by articulating the research paradigm of Transformative Consumer Arts-Based Research (TCABR). We explicate how TCABR can be used in research on Racial discrimination to develop research questions, design studies, collect and analyze data, implement and evaluate, and translate and disseminate research. We explain the different roles consumers participate in the research on the Racial discrimination process: (1) the consumer as advocate in research design; (2) the consumer as artist in data collection; (3) the consumer as teacher in data analysis; (4) the consumer as coordinator in discussions; and (5) the consumer as consultant in managerial implications and implementation. We highlight how TCABR combines ABR, PAR, and TCR methodologies to elucidate racial discrimination and the role of marketing in social justice, thereby paving the way for a better life for consumers.
Emojulkaisu
Contemporary Marketing Practices in Africa, Volume 2: Ethical and Sustainability Perspectives
ISBN
978-3-032-27134-1
ISSN
2730-5562
2730-5554
2730-5554
Aihealue
Kausijulkaisu
Palgrave Studies of Marketing in Emerging Economies
OKM-julkaisutyyppi
A3 Kirjan tai muun kokoomateoksen osa (vertaisarvioitu)