Sustainable competitive advantage through resource allocations in operational strategies in housing business

Abstract

Nowadays being competitive in the market place depends not only on the quality and price of product/service, but also on such criterion as company’s inner performance within resource allocation and leading operational strategy. Therefore this research is focused on the performance and resource-allocation analysis as well as defining of efficient operational strategy along with risk levels of the case company A, which operates in housing market. Moreover, this research tries to evaluate the performance of each department separately, based on which general picture of the case company can be concluded. The research is based on investigation of five departments of the Finnish case company. The main research method of collecting information is carried out with the help of Sense and Respond type of questionnaires, which were filled and returned by the participants of this research via email.

Major results of the thesis are that most of all departments of the case company follow one common operational strategy, even though different deviations and problems based on resource-allocation exist in every department. In addition to that, departments’ performance along with risk levels should be improved in future period of time.