The Economy of Attention on Blockchain in the Brave Browser

Tietueen suppeat tiedot
annif.suggestionsadvertising|social media|online advertising|Internet|media|marketing|journalism|corporate strategies|blockchains|new media|enen
annif.suggestions.linkshttp://www.yso.fi/onto/yso/p1232|http://www.yso.fi/onto/yso/p20774|http://www.yso.fi/onto/yso/p15152|http://www.yso.fi/onto/yso/p20405|http://www.yso.fi/onto/yso/p2445|http://www.yso.fi/onto/yso/p5878|http://www.yso.fi/onto/yso/p1161|http://www.yso.fi/onto/yso/p5156|http://www.yso.fi/onto/yso/p38227|http://www.yso.fi/onto/yso/p5575en
dc.contributor.authorSerada, Alesha
dc.contributor.authorGrym, Jori
dc.contributor.authorSihvonen, Tanja
dc.contributor.departmentfi=Ei tutkimusalustaa|en=No platform|-
dc.contributor.editorManninen, Ville J. E.
dc.contributor.editorNiemi, Mari K.
dc.contributor.editorRidge-Newman, Anthony
dc.contributor.facultyfi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication|-
dc.contributor.orcidhttps://orcid.org/0000-0001-6559-7686-
dc.contributor.orcidhttps://orcid.org/0000-0003-3220-2814-
dc.contributor.organizationfi=Vaasan yliopisto|en=University of Vaasa|
dc.date.accessioned2022-06-07T13:06:09Z
dc.date.accessioned2025-06-25T13:45:34Z
dc.date.available2024-05-05T22:00:09Z
dc.date.issued2022-05-05
dc.description.abstractThere is no shortage in proposed blockchain-based solutions to solve the many problems of journalism. The Brave browser, which uses the blockchain-based token BAT, is the only one that has achieved reasonably wide adoption since its launch in 2016 with its 30 million users in 2021, according to its marketing department. After five years of operation, it has several major news media in the list of its potential beneficiaries, although its factual economic contribution proves to be difficult to estimate. This chapter provides a critical evaluation of the Brave platform and outlines future perspectives of similar projects in journalism. For these purposes, we explore the reward system of the Brave browser in practical terms of digital marketing, focusing on the value that it creates for news websites, advertisers, and ordinary users. Finally, we disclose the risks already showing in the virtual economy of BAT and Brave.-
dc.description.notification©2022 Palgrave Macmillan.-
dc.description.reviewstatusfi=vertaisarvioitu|en=peerReviewed|-
dc.embargo.lift2024-05-05
dc.embargo.terms2024-05-05
dc.format.bitstreamtrue
dc.format.contentfi=kokoteksti|en=fulltext|-
dc.format.extent14-
dc.format.pagerange49-62-
dc.identifier.isbn978-3-030-95073-6-
dc.identifier.olddbid16589
dc.identifier.oldhandle10024/14304
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/2688
dc.identifier.urnURN:NBN:fi-fe2022060743975-
dc.language.isoeng-
dc.publisherPalgrave Macmillan-
dc.relation.doi10.1007/978-3-030-95073-6_4-
dc.relation.isbn978-3-030-95072-9-
dc.relation.ispartofFutures of Journalism : Technology-stimulated Evolution in the Audience-News Media Relationship-
dc.relation.urlhttps://doi.org/10.1007/978-3-030-95073-6_4-
dc.source.identifierhttps://osuva.uwasa.fi/handle/10024/14304
dc.subject.disciplinefi=Viestintätieteet|en=Communication Studies|-
dc.titleThe Economy of Attention on Blockchain in the Brave Browser-
dc.type.okmfi=A3 Kirjan tai muun kokoomateoksen osa|en=A3 Peer-reviewed book section|sv=A3 Del av bok eller annat samlingsverk|-
dc.type.publicationarticle-
dc.type.versionacceptedVersion-

Tiedostot

Näytetään 1 - 1 / 1
Name:
Osuva_Serada_Grym_Sihvonen_2022.pdf
Size:
893.06 KB
Format:
Adobe Portable Document Format
Description:
Artikkeli
Lataa

Kokoelmat

Artikkelit