Investigating Persona Viewing Behavior : An Eye-Tracking Study on Portrait-Format Persona Profile

Tietueen suppeat tiedot
annif.suggestionssocial media|user study|persona|human-machine systems|interaction|users|user interfaces|personality|behaviour|user-centeredness|enen
annif.suggestions.linkshttp://www.yso.fi/onto/yso/p20774|http://www.yso.fi/onto/yso/p11513|http://www.yso.fi/onto/yso/p7199|http://www.yso.fi/onto/yso/p6680|http://www.yso.fi/onto/yso/p10591|http://www.yso.fi/onto/yso/p16550|http://www.yso.fi/onto/yso/p1295|http://www.yso.fi/onto/yso/p7075|http://www.yso.fi/onto/yso/p3625|http://www.yso.fi/onto/yso/p21808en
dc.contributor.authorSalminen, Joni
dc.contributor.authorJung, Soon-Gyo
dc.contributor.authorJansen, Bernard J.
dc.contributor.departmentfi=Ei tutkimusalustaa|en=No platform|-
dc.contributor.facultyfi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication|-
dc.contributor.orcidhttps://orcid.org/0000-0003-3230-0561-
dc.contributor.organizationfi=Vaasan yliopisto|en=University of Vaasa|
dc.date.accessioned2025-01-14T06:54:12Z
dc.date.accessioned2025-06-25T13:55:50Z
dc.date.available2025-01-14T06:54:12Z
dc.date.issued2024-10-13
dc.description.abstractThe study offers empirical evidence on how users visually interact with digital personas. Conducting an eye-tracking study in a major news organization's premises, we analyzed the fixations of 29 participants interacting with a standard portrait-format persona profile. Our analysis of 87 repetitions calculates significant transitions between the persona information elements using n-grams from (a) when the profile is first encountered, to (b) when the profile is presented for the second time, and (c) after the participants are familiar with the profile, seeing it for the third time. Collectively, there are a small number of statistically significant transitions, suggesting an L pattern of persona-viewing behavior, and the L pattern holds regardless of the repetition. Results have implications for the design of persona profiles by placing persona information to accommodate users’ natural viewing tendencies.-
dc.description.notification© 2024 Copyright held by the owner/author(s). This work is licensed under a Creative Commons Attribution International 4.0 License.-
dc.description.reviewstatusfi=vertaisarvioitu|en=peerReviewed|-
dc.format.bitstreamtrue
dc.format.contentfi=kokoteksti|en=fulltext|-
dc.format.extent12-
dc.format.pagerange1-12-
dc.identifier.isbn979-8-4007-0966-1-
dc.identifier.olddbid22339
dc.identifier.oldhandle10024/18630
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/3017
dc.identifier.urnURN:NBN:fi-fe202501143654-
dc.language.isoeng-
dc.publisherAssociation for Computing Machinery-
dc.relation.conferenceNordic Conference on Human-Computer Interaction-
dc.relation.doi10.1145/3679318.3685376-
dc.relation.ispartofNordiCHI '24 : Proceedings of the 13th Nordic Conference on Human-Computer Interaction-
dc.relation.urlhttps://doi.org/10.1145/3679318.3685376-
dc.rightsCC BY 4.0-
dc.source.identifierScopus:85206563778-
dc.source.identifierhttps://osuva.uwasa.fi/handle/10024/18630
dc.subjectUser Experience Research-
dc.subjectUser Analytics-
dc.subjectEye Tracking-
dc.subject.disciplinefi=Markkinointi|en=Marketing|-
dc.subject.ysopersona-
dc.titleInvestigating Persona Viewing Behavior : An Eye-Tracking Study on Portrait-Format Persona Profile-
dc.type.okmfi=A4 Artikkeli konferenssijulkaisussa|en=A4 Peer-reviewed article in conference proceeding|sv=A4 Artikel i en konferenspublikation|-
dc.type.publicationarticle-
dc.type.versionpublishedVersion-

Tiedostot

Näytetään 1 - 1 / 1
Name:
Osuva_Salminen_Jung_Jansen_2024.pdf
Size:
1.02 MB
Format:
Adobe Portable Document Format
Lataa

Kokoelmat

Artikkelit