Dynamic In-game Advertising in 3D Digital Games. A threat or a possibility

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annif.suggestionsadvertising|digital games|virtual environment|advertisements|games|advertisers|virtual reality|Internet|computer games|digital marketing|enen
annif.suggestions.linkshttp://www.yso.fi/onto/yso/p1232|http://www.yso.fi/onto/yso/p22353|http://www.yso.fi/onto/yso/p24778|http://www.yso.fi/onto/yso/p6726|http://www.yso.fi/onto/yso/p6062|http://www.yso.fi/onto/yso/p24380|http://www.yso.fi/onto/yso/p7990|http://www.yso.fi/onto/yso/p20405|http://www.yso.fi/onto/yso/p3453|http://www.yso.fi/onto/yso/p23942en
dc.contributor.authorRaatikainen, Olli
dc.contributor.facultyfi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication|-
dc.contributor.organizationfi=Vaasan yliopisto|en=University of Vaasa|
dc.date.accessioned2021-03-19T13:03:35Z
dc.date.accessioned2025-06-25T12:57:18Z
dc.date.available2021-03-19T13:03:35Z
dc.date.issued2012
dc.description.abstractLately, digital games have developed concerning their use as a marketing medium. The present article is part of a study aimed at building a theoretical model for measuring and analyzing dynamic in-game advertising in 3D digital games. The study is explorative in nature, because it intends to build a new model of a real phenomenon based on one or more existing theories. Dynamic in-game advertising can be implemented in a 3D digital game without harming the gameplay experience, while still being effective from the marketer’s point of view. An optimized dynamic in-game advertisement is realistically and repeatedly, but subtly placed and interactive advertisement of a low-involvement product.-
dc.description.notification© 2012 the Author. Published by Nordicom. All works published by Nordicom are licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public licence (CC BY-NC-ND 4.0) and are Open Access.-
dc.description.reviewstatusfi=vertaisarvioitu|en=peerReviewed|-
dc.format.bitstreamtrue
dc.format.contentfi=kokoteksti|en=fulltext|-
dc.format.extent10-
dc.format.pagerange93-102-
dc.identifier.olddbid13827
dc.identifier.oldhandle10024/12285
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/1216
dc.identifier.urnURN:NBN:fi-fe202103197895-
dc.language.isoeng-
dc.publisherNORDICOM-
dc.relation.doi10.2478/nor-2013-0016-
dc.relation.ispartofjournalNordicom review-
dc.relation.issn2001-5119-
dc.relation.issn1403-1108-
dc.relation.issue2-
dc.relation.urlhttps://sciendo.com/article/10.2478/nor-2013-0016-
dc.relation.volume33-
dc.rightsCC BY-NC-ND 4.0-
dc.source.identifierhttps://osuva.uwasa.fi/handle/10024/12285
dc.subjectin-game advertising-
dc.subjectdynamic in-game advertising-
dc.subjectgameplay experience-
dc.subjectmarketing communication-
dc.subjectdigital game-
dc.subject.disciplinefi=Viestintätieteet|en=Communication Studies|-
dc.titleDynamic In-game Advertising in 3D Digital Games. A threat or a possibility-
dc.type.okmfi=A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä|en=A1 Peer-reviewed original journal article|sv=A1 Originalartikel i en vetenskaplig tidskrift|-
dc.type.publicationarticle-
dc.type.versionpublishedVersion-

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