International Growth and Social Media Competitiveness of Small Software Firms

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annif.suggestionssocial media|enterprises|small and medium-sized enterprises|networking (making contacts)|Internet|media|Finland|business|strategic leadership|networks (societal phenomena)|enen
annif.suggestions.linkshttp://www.yso.fi/onto/yso/p20774|http://www.yso.fi/onto/yso/p3128|http://www.yso.fi/onto/yso/p8246|http://www.yso.fi/onto/yso/p20000|http://www.yso.fi/onto/yso/p20405|http://www.yso.fi/onto/yso/p2445|http://www.yso.fi/onto/yso/p94426|http://www.yso.fi/onto/yso/p2439|http://www.yso.fi/onto/yso/p5767|http://www.yso.fi/onto/yso/p5570en
dc.contributor.authorSaari, Matti
dc.contributor.authorKontkanen, Minnie
dc.contributor.authorArslan, Ahmad
dc.contributor.authorHurmelinna-Laukkanen, Pia
dc.contributor.departmentfi=Ei tutkimusalustaa|en=No platform|-
dc.contributor.editorFerreira, João J. M.
dc.contributor.editorTeixeira, Sérgio J.
dc.contributor.editorRammal, Hussain G.
dc.contributor.facultyfi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication|-
dc.contributor.orcidhttps://orcid.org/0000-0002-7123-7561-
dc.contributor.orcidhttps://orcid.org/0000-0002-7480-4883-
dc.contributor.organizationfi=Vaasan yliopisto|en=University of Vaasa|
dc.date.accessioned2020-11-04T07:43:03Z
dc.date.accessioned2025-06-25T12:18:48Z
dc.date.available2023-01-01T23:00:05Z
dc.date.issued2021-01-01
dc.description.abstractThe current chapter aims to increase the understanding on how social media as a tool can become a source of competitiveness and enhance international growth of small technology firms operating in software sector. Based on exploratory case studies undertaken in two Finnish software firms, our chapter specifically links international growth to organizational functions and specific social media platforms. We offer insights on how organizational functions like sales and marketing, research and development, customer support, and human resources can efficiently use specific social media platforms to positively influence international growth. Finally, our chapter offers both theoretical and managerial implications.-
dc.description.notification© 2021 Palgrave Macmillan. This is a post-peer-review, pre-copyedit version of a chapter published in a book “Technological Innovation and International Competitiveness for Business Growth : Challenges and Opportunities”. The final authenticated version is available online at: https://doi.org/10.1007/978-3-030-51995-7_4-
dc.description.reviewstatusfi=vertaisarvioitu|en=peerReviewed|-
dc.embargo.lift2023-01-01
dc.embargo.terms2023-01-01
dc.format.bitstreamtrue
dc.format.contentfi=kokoteksti|en=fulltext|-
dc.format.extent27-
dc.format.pagerange63-93-
dc.identifier.isbn978-3-030-51995-7-
dc.identifier.olddbid12881
dc.identifier.oldhandle10024/11514
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/25
dc.identifier.urnURN:NBN:fi-fe2020110489213-
dc.language.isoeng-
dc.publisherPalgrave Macmillan-
dc.relation.doi10.1007/978-3-030-51995-7_4-
dc.relation.isbn978-3-030-51994-0-
dc.relation.ispartofTechnological Innovation and International Competitiveness for Business Growth : Challenges and Opportunities-
dc.relation.ispartofseriesPalgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth-
dc.relation.issn2662-365X-
dc.relation.issn2662-3641-
dc.relation.urlhttps://doi.org/10.1007/978-3-030-51995-7_4-
dc.source.identifierhttps://osuva.uwasa.fi/handle/10024/11514
dc.subjectCompetitiveness-
dc.subjectInternational growth-
dc.subjectSocial media, and software firms-
dc.subject.disciplinefi=Kansainvälinen liiketoiminta|en=International Business|-
dc.titleInternational Growth and Social Media Competitiveness of Small Software Firms-
dc.type.okmfi=A3 Kirjan tai muun kokoomateoksen osa|en=A3 Peer-reviewed book section|sv=A3 Del av bok eller annat samlingsverk|-
dc.type.publicationarticle-
dc.type.versionacceptedVersion-

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