Analysis of Strategic Tools Applications in Indian Service organisations

Abstract

The objective of the study was to analyze service organizations’ performance in India upon application of strategic tools. The strategic tools help organizations in strategy development, decision making and implementation. Assessment of strategy tools impact in service companies in India, a study was conducted, which used mixed method to analyze data. A total of 170 mid-level employees participated in the survey for quantitative analysis and 10 managers from the service sectors were interviewed for qualitative analysis. On statistical analysis, several factors such as promotion of teamwork, better decision making and positive financial outcomes and minimization the operational costs were found to impact the performance of service based organizations and were statistically significant with p<0.05 and 95% CI. On the other hand, interviews with managers revealed that that application of the tools helped their organization in promoting teamwork, decision making, and positive financial outcomes and minimization of operational costs. However, everything is not positive or easy with the usage of strategic tools and they often come with several challenges. Interestingly, the findings of the qualitative and the quantitative data were more or less similar with respect to application of strategic tools. Analysis of data suggested that the strategic tools usage definitely impacts the service organizations in a more positive way. However, the study has limitations as it is restricted to service organizations in India and cannot be generalized where the business environment maybe dissimilar to other countries with different challenges and opportunities.