Strategic Risk Identification in High-End Apartment Seasonal Marketing Project for Real Estate Businesses in Dhaka

Abstract

This research study explores the strategic risk factors which are linked with seasonal marketing strategies for the Dhaka high-end real estate market. With rapid urbanization, increasing wealth and a substantial amount of infrastructure development, the luxury housing is in great demand. The study is based on risks confronted by real estate companies especially during the peak periods like Eid and Bengali New Year, and it gives emphasis on operational, market and external risks. It highlights key challenges that are like resource constraints, volatile demand, fierce competition and disruptions in the chain supply. The study highlights the need of differentiation strategies, market intelligence, and digital marketing using Porter’s Five Forces conceptual framework and stresses on how to diminish the risks and enhance the efficiency of marketing efforts. The study provides theoretical insights into strategic risk management in real estate and provides practical advice for developers, marketers and policy makers to remain successful in navigating the multiplex dynamic of Dhaka real estate and successful seasonal campaign and long-term success.