The black ocean strategy in Thailand logistic industry

annif.suggestionsenterprises|Thailand|automobile industry|business|used cars|strategies|competitive strength|logistics|corporate strategies|small and medium-sized enterprises|enen
annif.suggestions.linkshttp://www.yso.fi/onto/yso/p3128|http://www.yso.fi/onto/yso/p105243|http://www.yso.fi/onto/yso/p9630|http://www.yso.fi/onto/yso/p2439|http://www.yso.fi/onto/yso/p11715|http://www.yso.fi/onto/yso/p4632|http://www.yso.fi/onto/yso/p9189|http://www.yso.fi/onto/yso/p9140|http://www.yso.fi/onto/yso/p5156|http://www.yso.fi/onto/yso/p8246en
dc.contributor.authorNithisathian, Kittichok
dc.contributor.authorTakala, Josu
dc.contributor.authorSrisuk, Thanawat
dc.contributor.authorCai, Yuanfeng
dc.contributor.authorGoerlich, Martin
dc.contributor.authorDaengrasmisopon, Thittapong
dc.contributor.departmentfi=Ei tutkimusalustaa|en=No platform|-
dc.contributor.facultyfi=Tekniikan ja innovaatiojohtamisen yksikkö|en=School of Technology and Innovations|-
dc.contributor.organizationfi=Vaasan yliopisto|en=University of Vaasa|
dc.date.accessioned2020-04-16T11:45:31Z
dc.date.accessioned2025-06-25T12:38:21Z
dc.date.available2020-04-16T11:45:31Z
dc.date.issued2020-03-01
dc.description.abstractThe logistic is the core of Thai economy. While many business authors are focused on blue ocean strategy in pursuit of tapping into uncontested market space by using differentiation and low cost. There is another strategy that are most commonly use but not much revealed in the literature. It is named black ocean strategy and commonly use in logistic industry. It is the secret mantra from the past which still widely use in today business world. This paper has focus on used car sector as a part of logistic industry to study the viable of this strategy and found that black ocean is commonly used by used car companies. Since the automotive tax in Thailand is pretty high many logistic companies prefer to go for used car which is more economy. The study found that black ocean strategy is the viable tools to reduce the purchasing cost as well as increase the selling price for both logistic buyer and purchaser.-
dc.description.notificationThe article is licensed under a Creative Commons Attribution-NonCommercial (CC BY-NC) 4.0 International License, https://creativecommons.org/licenses/by-nc/4.0/-
dc.description.reviewstatusfi=vertaisarvioitu|en=peerReviewed|-
dc.format.bitstreamtrue
dc.format.contentfi=kokoteksti|en=fulltext|-
dc.format.extent9-
dc.format.pagerange39-47-
dc.identifier.olddbid11835
dc.identifier.oldhandle10024/10779
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/612
dc.identifier.urnURN:NBN:fi-fe2020041618918-
dc.language.isoeng-
dc.publisher4S go, s.r.o-
dc.relation.doi10.22306/al.v7i1.158-
dc.relation.ispartofjournalActa logistica-
dc.relation.issn1339-5629-
dc.relation.issue1-
dc.relation.urlhttps://doi.org/10.22306/al.v7i1.158-
dc.relation.volume7-
dc.rightsCC BY-ND 4.0-
dc.source.identifierhttps://osuva.uwasa.fi/handle/10024/10779
dc.subjectcost and pricing-
dc.subjectBlack ocean strategy-
dc.subjectlogistic industry-
dc.subjectauto market-
dc.subjectsmall and medium enterprise-
dc.subject.disciplinefi=Tuotantotalous|en=Industrial Management|-
dc.subject.ysoenterprises-
dc.subject.ysoThailand-
dc.subject.ysoautomobile industry-
dc.subject.ysobusiness-
dc.subject.ysoused cars-
dc.subject.ysostrategies-
dc.subject.ysocompetitive strength-
dc.subject.ysologistics-
dc.subject.ysocorporate strategies-
dc.subject.ysosmall and medium-sized enterprises-
dc.titleThe black ocean strategy in Thailand logistic industry-
dc.type.okmfi=A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä|en=A1 Peer-reviewed original journal article|sv=A1 Originalartikel i en vetenskaplig tidskrift|-
dc.type.publicationarticle-
dc.type.versionpublishedVersion-

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