How to Create Personas : Three Persona Creation Methodologies with Implications for Practical Employment

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annif.suggestionsdata systems|users|persona|user-centeredness|usability|social media|human-machine systems|marketing|image (profile)|user study|enen
annif.suggestions.linkshttp://www.yso.fi/onto/yso/p3927|http://www.yso.fi/onto/yso/p16550|http://www.yso.fi/onto/yso/p7199|http://www.yso.fi/onto/yso/p21808|http://www.yso.fi/onto/yso/p3785|http://www.yso.fi/onto/yso/p20774|http://www.yso.fi/onto/yso/p6680|http://www.yso.fi/onto/yso/p5878|http://www.yso.fi/onto/yso/p11167|http://www.yso.fi/onto/yso/p11513en
dc.contributor.authorJansen, Bernard J.
dc.contributor.authorJung, Soon-Gyo
dc.contributor.authorNielsen, Lene
dc.contributor.authorGuan, Kathleen W.
dc.contributor.authorSalminen, Joni
dc.contributor.departmentfi=Ei tutkimusalustaa|en=No platform|-
dc.contributor.facultyfi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication|-
dc.contributor.orcidhttps://orcid.org/0000-0003-3230-0561-
dc.contributor.organizationfi=Vaasan yliopisto|en=University of Vaasa|
dc.date.accessioned2022-05-30T07:57:19Z
dc.date.accessioned2025-06-25T13:45:03Z
dc.date.available2022-05-30T07:57:19Z
dc.date.issued2022-03-30
dc.description.abstractBackground: Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. Despite the apparent differences in these methodologies, no previous review has systemically compared and contrasted the strengths and weaknesses of each of these methodologies for persona development. Method: This manuscript maps and navigates persona literature to identify the benefits and challenges of these three persona creation methodologies. Furthermore, the strategies and opportunities of the different methodologies are presented. Results: The results summarize the strengths and weaknesses of each of the three principal persona creation methodologies and offer suggestions of the benefits of their employment. Conclusion: In conclusion, we offer insights into the construction and usage of personas for practitioners and researchers, and we propose a framework to determine which persona creation methodology is most suitable for a given context.-
dc.description.notification© 2022 by the Association for Information Systems. Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and full citation on the first page. Copyright for components of this work owned by others than the Association for Information Systems must be honored. Abstracting with credit is permitted. To copy otherwise, to republish, to post on servers, or to redistribute to lists requires prior specific permission and/or fee. Request permission to publish from: AIS Administrative Office, P.O. Box 2712 Atlanta, GA, 30301-2712 Attn: Reprints, or via email from publications@aisnet.org.-
dc.description.reviewstatusfi=vertaisarvioitu|en=peerReviewed|-
dc.format.bitstreamtrue
dc.format.contentfi=kokoteksti|en=fulltext|-
dc.format.extent28-
dc.identifier.olddbid16488
dc.identifier.oldhandle10024/14158
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/2671
dc.identifier.urnURN:NBN:fi-fe2022053039312-
dc.language.isoeng-
dc.publisherAssociation for Information Systems-
dc.relation.ispartofjournalPacific Asia Journal of the Association for Information Systems-
dc.relation.issn1943-7544-
dc.relation.issn1943-7536-
dc.relation.issue3-
dc.relation.urlhttps://aisel.aisnet.org/pajais/vol14/iss3/1-
dc.relation.volume14-
dc.source.identifierWOS:000789480700001-
dc.source.identifierhttps://osuva.uwasa.fi/handle/10024/14158
dc.subjectAlgorithmically-Generated Personas-
dc.subjectPersona analytics-
dc.subjectPersona science-
dc.subject.disciplinefi=Markkinointi|en=Marketing|-
dc.titleHow to Create Personas : Three Persona Creation Methodologies with Implications for Practical Employment-
dc.type.okmfi=A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä|en=A1 Peer-reviewed original journal article|sv=A1 Originalartikel i en vetenskaplig tidskrift|-
dc.type.publicationarticle-
dc.type.versionpublishedVersion-

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