Exploring Emerging Business Model Value Chains in New Space

Abstract

Over the past twenty years, business activities related to opportunities provided by New Space have undergone constant change. These changes challenge existing business models and value chains. In this work, we discuss these changes based on the literature, expert interviews, and case examples from the industry. We demonstrate eight different value chains in New Space business. These include conventional value chains as well novel ones, all in the context of space business. The value chains investigated are at different levels of abstraction and include data, hardware, intellectual property, prestige, mission planning, tourism, and space services. The eighth value chain is an aggregated overview of the whole of New Space business. Furthermore, we discuss business opportunities within these value chains and provide insights into totally new business model value chains that are emerging in New Space. Lastly, we consider feedback loops in the value chains of New Space that should be understood by academic researchers and business managers.