Internationalization of Professional Basketball Agent Organizations

Abstract

This study focuses on the internationalization process of professional basketball agents. The current literature focuses on the present status of professional sports organizations and their birth. However, there is a gap in the literature that focused on the expansion of these professional agencies. Furthermore, there was little to no information about this topic in academic literature. This study will reinforce the methods utilized in the professional services industry and the positive effects they have on the professional basketball agent business.

Networking, long-term relationships, transparency, partnerships, and trust are the key aspects for being successful in the agency business. All these factors affect reputation which is vital when entering a foreign market. The Asian market appears to be financially superior to Europe in relation to the professional basketball market. This might suggest a continuously growing Asian economy and should be considered by firms looking for places to expand globally.