Internationalization of indoor positioning platform firms : Insights from loose coupling theory

Tietueen suppeat tiedot
annif.suggestionsindoor positioning|locationing|services|digitalisation|platform economy|satellite navigation|social media|digital technology|markets (systems)|applications (computer programmes)|enen
annif.suggestions.linkshttp://www.yso.fi/onto/yso/p27620|http://www.yso.fi/onto/yso/p6230|http://www.yso.fi/onto/yso/p838|http://www.yso.fi/onto/yso/p8692|http://www.yso.fi/onto/yso/p38290|http://www.yso.fi/onto/yso/p19374|http://www.yso.fi/onto/yso/p20774|http://www.yso.fi/onto/yso/p8567|http://www.yso.fi/onto/yso/p1865|http://www.yso.fi/onto/yso/p8456en
dc.contributor.authorOjala, Arto
dc.contributor.authorFraccastoro, Sara
dc.contributor.authorGabrielsson, Mika
dc.contributor.departmentfi=Ei tutkimusalustaa|en=No platform|-
dc.contributor.facultyfi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication|-
dc.contributor.orcidhttps://orcid.org/0000-0002-3276-6348-
dc.contributor.organizationfi=Vaasan yliopisto|en=University of Vaasa|
dc.date.accessioned2024-05-06T07:14:17Z
dc.date.accessioned2025-06-25T13:30:45Z
dc.date.available2024-05-06T07:14:17Z
dc.date.issued2024-01-03
dc.description.abstractIndoor positioning platforms are gaining popularity in various indoor environments, serving multiple purposes such as navigation, asset tracking, proximity marketing, and indoor analytics. However, the diversity of potential use cases and technical complexity makes these platforms challenging to internationalize across different markets and customer segments. Drawing on the characteristics of digitalization framework and the loose coupling theory, we analyze and explain the phenomenon in an indoor positioning platform firm. Our findings reveal that platforms’ openness and digital affordances played a pivotal role in its internationalization by enabling customization of the service to meet the needs of foreign markets and industry segments. Both loose and tight couplings were essential for the platform's global expansion. We also revealed the dynamic nature of couplings in the firm's internationalization journey.-
dc.description.reviewstatusfi=vertaisarvioitu|en=peerReviewed|-
dc.format.bitstreamtrue
dc.format.contentfi=kokoteksti|en=fulltext|-
dc.format.extent9-
dc.format.pagerange5378-5386-
dc.identifier.isbn978-0-9981331-7-1-
dc.identifier.olddbid20648
dc.identifier.oldhandle10024/17292
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/2231
dc.identifier.urnURN:NBN:fi-fe2024050626817-
dc.language.isoeng-
dc.publisherHawaii International Conference on System Sciences-
dc.relation.conferenceHawaii International Conference on System Sciences-
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences-
dc.relation.ispartofseriesProceedings of the annual Hawaii international conference on system sciences-
dc.relation.issn2572-6862-
dc.relation.issn1530-1605-
dc.relation.urlhttps://hdl.handle.net/10125/107031-
dc.rightsCC BY-NC-ND 4.0-
dc.source.identifierhttps://osuva.uwasa.fi/handle/10024/17292
dc.subjectDigital platforms-
dc.subjectCharacteristics of digitalization-
dc.subjectLoose coupling theory-
dc.subjectCase study-
dc.subject.disciplinefi=Kansainvälinen liiketoiminta|en=International Business|-
dc.subject.ysoindoor positioning-
dc.titleInternationalization of indoor positioning platform firms : Insights from loose coupling theory-
dc.type.okmfi=A4 Artikkeli konferenssijulkaisussa|en=A4 Peer-reviewed article in conference proceeding|sv=A4 Artikel i en konferenspublikation|-
dc.type.publicationarticle-
dc.type.versionpublishedVersion-

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