Co-contracting for creative–business collaboration

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Hietanen-Kunwald, P., Haapio, H., Isohanni, P., Falay, Z., & Vyas, R. (2026). Co-contracting for creative–business collaboration. Research in Arts and Education, 2026(2), 99–117. https://doi.org/10.54916/rae.164428
Copyright (c) 2026 Petra Hietanen-Kunwald, Helena Haapio, Perttu Isohanni, Zeynep Falay, Rupesh Vyas. This work is licensed under a Creative Commons Attribution 4.0 International License.
Lataukset11

Kuvaus

This article conceptualizes co-contracting as a narrative and adaptive design process that leads to a co-created contract – a co-contract – functioning as a shared script for collaboration and goal-achievement. Rather than starting from pre-existing templates, co-contracting begins with the co-creation of a shared plot that articulates the purpose, expectations, and trajectory of the collaboration. Focusing on collaborations between creatives and businesses, the article argues that effective contracting requires more than legal enforceability. Co-contracting is framed around three pillars: building relationships and trust, enabling collaborative sense-making, and ensuring fairness. Information design is suggested as a tool for the operationalization of the concept.

Emojulkaisu

ISBN

ISSN

2670-2142

Aihealue

Kausijulkaisu

Research in arts and education|2026

OKM-julkaisutyyppi

A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä (vertaisarvioitu)