Marketing engagement's effects on brand equity in social media

Tietueen suppeat tiedot
annif.suggestionsbrands|social media|marketing|branding|marketing communication|media|relationship marketing|digital media|digital marketing|digitalisation|enen
annif.suggestions.linkshttp://www.yso.fi/onto/yso/p23851|http://www.yso.fi/onto/yso/p20774|http://www.yso.fi/onto/yso/p5878|http://www.yso.fi/onto/yso/p25981|http://www.yso.fi/onto/yso/p6988|http://www.yso.fi/onto/yso/p2445|http://www.yso.fi/onto/yso/p14047|http://www.yso.fi/onto/yso/p5575|http://www.yso.fi/onto/yso/p23942|http://www.yso.fi/onto/yso/p8692en
dc.contributor.authorKalliokoski, Rasmus
dc.contributor.facultyfi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication|-
dc.date.accessioned2025-01-08T10:01:12Z
dc.date.accessioned2025-06-25T20:04:05Z
dc.date.available2025-01-08T10:01:12Z
dc.date.issued2024-12-21
dc.description.abstractThe rise of social media and social media platforms has presented new ways to form brands and connect with consumers. This thesis examines marketing engagement's effects on brand equity in social media.-
dc.format.bitstreamtrue
dc.format.extent37-
dc.identifier.olddbid22221
dc.identifier.oldhandle10024/18588
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/15990
dc.identifier.urnURN:NBN:fi-fe20241221106285-
dc.language.isofin-
dc.rightsCC BY-NC-ND 4.0-
dc.source.identifierhttps://osuva.uwasa.fi/handle/10024/18588
dc.subject.degreeprogrammefi=Kauppatieteiden kandidaattiohjelma|en=Bachelor Programme in Business Studies|-
dc.subject.disciplinefi=Digitaalinen markkinointi|en=Digital Marketing|-
dc.subject.ysosocial media-
dc.subject.ysobrands-
dc.subject.ysomarketing-
dc.subject.ysodigital marketing-
dc.titleMarketing engagement's effects on brand equity in social media-
dc.type.ontasotfi=Kandidaatintutkielma|en=Bachelor's thesis|sv=Kandidatarbete|-

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