The effect of religiosity and cultural conservatism on digital privacy concerns: A comparative longitudinal study of five Arab countries

dc.contributor.authorHaider, Waseem
dc.contributor.authorMartin, Justin D.
dc.contributor.authorFarooq, Ali
dc.contributor.authorSalminen, Joni
dc.contributor.authorJansen, Bernard J.
dc.contributor.departmentEi alustaafi
dc.contributor.departmentNo platformen
dc.contributor.facultyMarketingen
dc.contributor.facultyMarkkinointifi
dc.date.issued2025
dc.description.abstractThis study examines the influence of religiosity and cultural conservatism on digital privacy concerns (DPC) among internet users from five Arab countries. Across four waves (2017–2022), in-person and telephone interviews captured responses from 18,160 adults in Saudi Arabia, Tunisia, Lebanon, Qatar, and the United Arab Emirates (UAE). We fitted random-intercept multilevel regressions that nest individuals within country-by-wave clusters, allowing the slope of religiosity to vary across these clusters. We hypothesized religiosity would positively predict DPC, and results confirmed that. This study also hypothesized that the positive relationship between religiosity and DPC would be stronger among respondents reporting higher cultural conservatism, though this hypothesis was not supported. Instead, religious and progressive respondents reported greater DPC than other respondents, suggesting that religious progressives, living as they do in culturally conservative locales, may experience tension between religious and progressive beliefs, which leads to heightened DPC.en
dc.description.notification© The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
dc.description.reviewstatusvertaisarvioitufi
dc.identifier.urnURN:NBN:fi-fe20251021102477
dc.language.isoen
dc.publisherSage publications
dc.publisher.countryUNITED KINGDOM
dc.relation.doihttps://doi.org/10.1177/17480485251374883
dc.relation.ispartofjournalInternational communication gazette
dc.relation.issn1748-0493
dc.relation.issn1748-0485
dc.relation.issn1748-0485
dc.relation.issueFirst published online September 12, 2025
dc.relation.urlhttps://doi.org/10.1177/17480485251374883
dc.relation.urlhttps://urn.fi/URN:NBN:fi-fe20251021102477
dc.rightshttps://creativecommons.org/licenses/by/4.0/
dc.source.identifierWOS:001570280000001
dc.source.identifier2-s2.0-105015863994
dc.source.identifier348569b1-f517-4b1b-ae29-2f0f19efa40f
dc.source.metadataSoleCRIS
dc.subjectDigital privacy
dc.subjectreligiosity
dc.subjectsocial identity
dc.subjectconservatism
dc.subjectsurvey
dc.subjectlongitudinal
dc.subjectMiddle East
dc.subjectArab countries
dc.subjectexpatriates
dc.subject.disciplineMarketingen
dc.subject.disciplineMarkkinointifi
dc.titleThe effect of religiosity and cultural conservatism on digital privacy concerns: A comparative longitudinal study of five Arab countries
dc.type.okmA1 Journal article (peer-reviewed)en
dc.type.okmA1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä (vertaisarvioitu)fi
dc.type.publicationarticle
dc.type.versionpublishedVersion

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