Business Model Transformation during Firm Internationalisation : Stretching from Japan to the US Market

Firms commonly seek profitable business models to ensure survival through developments that they may possibly encounter in their business environment (Osterwalder & Pigneur, 2010). However, when expanding operations to a foreign environment, there might be a need to readjust existing business models or develop new models (Baber et al., 2019a, 2019b) for the target country (Ojala & Tyrväinen, 2006; Onetti et al., 2012). Although the impact of internationalisation on a firm's business model has attracted a little attention in international business literature, we still have meagre understanding of the impact of foreign market entry on different elements of a firm's business model (Baber et al., 2019a; Onetti et al., 2012).