Teaching the future marketers through experiential client-based projects : marketing knowledge and skills in the context of early phases of service and product development

Tietueen suppeat tiedot
dc.contributor.authorJaskari, Minna-Maarit
dc.contributor.organizationfi=Vaasan yliopisto|en=University of Vaasa|
dc.date.accessioned2018-05-31T09:18:55Z
dc.date.accessioned2025-06-25T14:24:34Z
dc.date.available2018-05-31T09:18:55Z
dc.date.issued2013
dc.description.accessibilityfeatureei tietoa saavutettavuudesta
dc.description.reviewstatusfi=vertaisarvioitu|en=peerReviewed|-
dc.format.bitstreamtrue
dc.format.contentfi=kokoteksti|en=fulltext|-
dc.format.extent184-
dc.identifier.isbn978-952-476-491-9-
dc.identifier.issn2323-9123-
dc.identifier.olddbid7461
dc.identifier.oldhandle10024/7377
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/4138
dc.identifier.urnURN:ISBN:978-952-476-491-9-
dc.language.isoeng-
dc.publisherVaasan yliopisto-
dc.relation.isbn978-952-476-490-2-
dc.relation.ispartofseriesActa Wasaensia-
dc.relation.ispartofseriesActa Wasaensia. Business administration-
dc.relation.issn0355-2667-
dc.relation.numberinseries290-
dc.rightscc by-nc-nd 4.0-
dc.source.identifierhttps://osuva.uwasa.fi/handle/10024/7377
dc.subject.studyfi=Liiketaloustiede|sv=Företagsekonomi| en=Business Administration|
dc.subject.ysomarkkinointi-
dc.subject.ysoopetus-
dc.titleTeaching the future marketers through experiential client-based projects : marketing knowledge and skills in the context of early phases of service and product development-
dc.type.okmG5 Artikkeliväitöskirja-
dc.type.ontasotfi=Artikkeliväitöskirja|en=Doctoral dissertation (article-based)|sv=Artikelavhandling|-
dc.type.publicationdoctoralThesis-

Tiedostot

Näytetään 1 - 1 / 1
Name:
isbn_978-952-476-491-9.pdf
Size:
4.49 MB
Format:
Adobe Portable Document Format
Lataa

Kokoelmat

Väitöskirjat