Market features in Eastern Europe and selected strategic considerations

Abstract

The knowledge of the special features of the certain market areas where the company is involved is a key issue for success. It is very crucial that different kinds of behaviors are recognized and exploited in order to gain maximal benefits, to gain market share, to increase profits and especially to gain and keep the customers trust. This thesis is made for VAMP ltd. and the selected and stressed topics are chosen according to their interest.

This Master’s thesis goal is to identify the typical East European market features and discuss how to use them in the best possible way. This thesis focuses especially to the following topics corporate organization for in Eastern Europe, sales agencies, distributors, fairs, exhibitions and contract negotiations. When these issues are dealt with some selected strategic considerations are discussed and meant for general information. The issues brought up are focused for considerations for the management of VAMP ltd used in strategic decision making.

The study has been conducted by focusing on literature sources as well as combining experiences of the writer. The primary goal of the thesis is to give advice of the selected marketing area and how to socialize in the current region in the best possible way. The strategic considerations brought up are meant to enlighten these strategic issues and use in general, during business negotiations and decision making.