Strategic leadership and inter-firm knowledge sharing : foundations for effective digital transformation and customer engagement

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dc.contributor.authorUsman, Muhammad
dc.contributor.authorZahoor, Nadia
dc.contributor.authorAkhtar, Muhammad Waheed
dc.contributor.authorBani-Melhem, Shaker
dc.contributor.facultyInnoLab - Innovation and Entrepreneurship InnoLab
dc.contributor.organizationfi=Vaasan yliopisto|en=University of Vaasa|
dc.date.accessioned2026-01-08T14:54:48Z
dc.date.issued2025-11-18
dc.description.abstractPurpose The purpose of this paper is to examine how strategic leadership and inter-firm sharing lead to digital transformation and customer engagement. Design/methodology/approach Time-lagged data were collected from CEOs and customers of multinational organizations operating in China. Data were analyzed using structural equation modeling in Mplus (8.8). Findings The results from the structural model indicate that strategic leadership positively impacts digital transformation, which subsequently enhances CE behavior. Furthermore, inter-firm knowledge sharing strengthens the relationship between strategic leadership and digital transformation, highlighting its role as a critical enabler in fostering CE. Originality/value This study brings to the fore crucial yet overlooked roles of strategic leadership and inter-firm knowledge sharing in shaping organizations’ digital transformation and CE. It develops a framework for multinational organizations aiming to enhance.
dc.description.notification© Emerald Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher.
dc.description.reviewstatusfi=vertaisarvioitu|en=peerReviewed|
dc.format.contentfi=kokoteksti|en=fulltext|
dc.format.extent32
dc.format.pagerange1382–1397
dc.identifier.urihttps://osuva.uwasa.fi/handle/11111/19588
dc.identifier.urnURN:NBN:fi-fe202601082300
dc.language.isoeng
dc.publisherEmerald
dc.relation.doi10.1108/IMR-10-2024-0434
dc.relation.ispartofjournalInternational marketing review
dc.relation.issn1758-6763
dc.relation.issn0265-1335
dc.relation.issue6
dc.relation.urlhttps://doi.org/10.1108/IMR-10-2024-0434
dc.relation.volume42
dc.source.identifierWOS:001614593500001
dc.source.identifier2-s2.0-105024577974
dc.subjectStrategic leadership; Digital transformation; Inter-firm knowledge sharing; Customer engagement
dc.titleStrategic leadership and inter-firm knowledge sharing : foundations for effective digital transformation and customer engagement
dc.type.okmfi=A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä|en=A1 Peer-reviewed original journal article|sv=A1 Originalartikel i en vetenskaplig tidskrift|
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